I had the opportunity to participate in Brigham Young University-Idaho IBC program during the Fall 2023 semester! Integrated Business Core (IBC) is a comprehensive nine-credit course offered only at BYU-Idaho to students pursuing business and marketing degrees.
The program's primary focus is on experiential learning, where students come up with a business idea, develop a business plan, acquire funding, and then launch and operate their company during a single semester.
My company was Che Figo and we sold Italian Charm Bracelets! During the first 4 weeks I was over creating all branding for the company! This included creating a logo, brand, brand guide, presentation templates, flyers, merch, digital signage, etc.
Main Logo
Logo Variants
Prints
Digital Signage Ad
Board Presentation Slides
Website Product Photography
Marketing
At the end of the semester our company was purchased by two members of the company!
